The value of emptiness: MUJI’s strategies

Auteurs

Jean-Paul Petitimbert Paris, ESCP Europe - CELSA https://orcid.org/0000-0003-3376-7745

adjustment, advertising, æsthetics, brand, design, emptiness, ethics, practice vs use, socio-semiotics

Setting the scene

1. Advertising emptiness

2. Designing emptiness

3. Going further : ethics and æsthetics

4. Ways of doing — ways of being

Conclusion

2021-05-12

Analyses et descriptions