Business English teaching: different approaches for different needs

Authors

  • Orlando Vian Jr. Universidade Federal do Rio Grande do Norte, Natal

Keywords:

Languages for Specific Purposes, Business English, Needs, Approaches.

Abstract

This text aims at discussing possible approaches to teaching English for Business in professional contexts and in economics, business administration and accounting under graduation courses based on learners’ needs. Based on the Brazilian English for Specific Purposes scenario as well as on the notions of ‘approach’ and ‘need’, six different approaches are presented: task-based, deep end, case study, lexical, genre-based, focus on gambits and focus on business skills. Finally, materials and the applicability of such approaches to the contexts of practice are discussed.

Author Biography

Orlando Vian Jr., Universidade Federal do Rio Grande do Norte, Natal

Orlando Vian Jr holds a Doctoral degree in Applied Linguistics from PUC/SP, Brazil. He is a professor at the Universidade Federal do Rio Grande do Norte, teaching at undergraduation and at the Post-Graduate Program in Language Studies, where he supervises Systemic Functional Linguistics based MA and PhD researchers.

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Issue

Vol. 35 No. 2 (2014)

Section

Papers

License

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