A Auto-Imagem de uma Empresa Estatal

Authors

  • Eliana Vianna Brito

Keywords:

self-image, state-owned enterprise, modalization, verb tense

Abstract

The objective of this article is to study the way in which a state-owned enterprise builds its public image. For this purpose we analyse the annual report of the 'Companhia Metropolitana Paulista', the subway administration in São Paulo, Brazil, from a discourse-interactive perspective. Within this perspective we give priority to linguistic markers which reveal the different discursive voices, modality and verb tense.

Author Biography

Eliana Vianna Brito

Eliana Vianna Brito is MA in Portuguese and Doctor in Applied Linguistics at PUC/SP. She was part of the Research Group in Business Communication (DIRECT). Today she lectures at Braz Cubas University, in Mogi das Cruzes, at graduation courses (Journalism, Languages, Advertisement, Computer Sciences) and also at the Post-Graduation Course in Applied Linguistics and the Teaching of Languages ("lato sensu").

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Issue

Vol. 18 No. 1 (1997)

Section

Papers

License

The authors grant the journal all copyrights relating to the published works. The concepts issued in signed articles are the absolute and exclusive responsibility of their authors.